Whether you're launching a brand, creating original content, developing software, using AI, or planning your business succession, I help you understand, protect and commercialise your intellectual property with practical legal advice.
Registered Trade Marks Attorney • Commercial Lawyer • Host of Elise Explains IP • Working with clients Australia-wide
Intellectual property isn't just about protecting ideas. It's about protecting the value you've created.
Protect your business name, logo and reputation before someone else does.
Understand who owns your content, software, designs and creative work.
Navigate the legal risks of AI-generated content, ownership and business use.
Make sure your intellectual property is owned by the right people and can be transferred, licensed or sold when the time comes.
Most business owners treat intellectual property as a legal formality. That instinct is costing them money. IP sits quietly inside every business - in the brand name on the website, the process that...
What if the asset with the most potential to protect and grow your business is the one you have been treating as an afterthought? Intellectual property is not a compliance checkbox. It is a commercial...
A founder spent three years building a skincare brand, only to discover, weeks before a major retail launch, that her brand name was already trade marked by a competitor in her category. The launch stalled....
Every business creates intellectual property, but many business owners don't realise how valuable those assets become until there's a dispute, a sale, or someone copies their work.
My goal is to help businesses avoid those problems before they happen by making intellectual property understandable, practical and commercially useful.
As both a Commercial Lawyer and Registered Trade Marks Attorney, based in Melbourne, working with clients nationally, I advise businesses on protecting brands, copyright, software, AI, ownership structures and business succession.
Clear answers without unnecessary legal jargon.
Advice designed to support business growth—not just legal compliance.
Helping clients identify valuable intellectual property before it becomes a problem.
Empowering business owners to make informed decisions through practical guidance and ongoing education.
Whether you're starting a business, protecting a brand, using AI or planning for the future, I'd love to help.
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Disclaimer: This website is intended to provide general information only and does not constitute legal advice. Always obtain professional advice tailored to your circumstances before acting on any legal issue.
I acknowledge the Wurundjeri Woi-wurrung people as the traditional owners and custodians of the land and waters on which I live and work, affirming their long-standing connection to the area through culture and ceremony. I recognise the crucial role of Elders, past, present and emerging, in community cohesion and the ongoing transmission of culture and history.
